In the grand Italian tradition, a Variety ad from 1984 featuring, what else, a swipe. No exclamation point for that, who's surprised? For a film that was never produced no less.
From the blogger that I nicked the ad~
"And here we have yet another unrealized Italian action movie. This one is called Primary Objective but I haven't been able to find out much about it. The production, which was to be shot in Africa, was helmed by Ettore Spagnuolo and his production company Visione Cinemtografica, which had just put out Fernando Di Leo's dismal action film The Violent Breed. I'm not sure who director 'Roy Gilbert' is, though. Mario Gariazzo often directed films under the name 'Roy Garrett' so it could perhaps be him...?
At the same time, Spagnuolo was also trying to put together a film named The Hidden Eye, which was to be directed by Enzo G. Castellari. This project didn't get made either and there's no ad for it but there's a small text telling us what it was to be "a yarn of semi-horror violence about a mother and daughter both in love with an insane man." Sounds interesting! Too bad it didn't get made."
For those that have the fever and need more Euro Trash.
Low days of Warren, why commission new art, second use rights are cheaper.